My interview with the guys from G.I. Joe Flagpoints was posted Sunday night and you can hear it at :
Here’s a refresher course in numbers and reports a good marketing and sales executive should review and constantly be on top of. This is a good guide as you get ready for line reviews with senior management. It will demonstrate that you are truly on top of your business.
1. Year End Sales (Total)
2. Year End Sales by:
- Category
- Item
- License
Analyze each of these in terms of total sales dollars, total sales by units, and as a percentage of your total business
3. TOP Items (5/10/25) by Dollar$ and Units
4. TOP Items by Price Points
5. TOP Items by Profitability
6. Sales by Customer
Top 5/10/25 Customers Dollar$ %of Business
7. Sales by Trade Classification
- Mass Market Retailers
- Supermarket & Drug Stores
- Mid-Tier Retailers
- Sporting Goods
- Specialty Stores
Here’s a collection of tips and advice I found in The Boston Herald.Com. Its from McClatchy Newspapers and was written by Diane Stafford.
1. Use www.linkedin.com to connect with people you’ve worked with, gone to school with, etc. Join the site’s relevant online groups to get your name in their networks. (Note: expand your network by sending invitations to everyone you know)
2. Don’t just look on well-worn paths. if you respond only to online job postings, you’re going to be joining hundreds, maybe thousands of other applicants. (Network. Ask friends to introduce you. Offer to intern or volunteer even if you’ve graduated. You need to get your foot in the door.)
3. Get out of your house. Attend professional and association meetings in your field. Ask for information, not jobs. (Find out who the hiring manager is at the place you want to work and ask for an informational interview.)
4. Go to job clubs, job fairs, community career offices at community colleges and large public libraries where you will find excellent job search resources. (Be sure to make use of your college or university’s career placement center. Get to know the people who work there. Ask them for help. Show them your desire to find a career. Offer to help them. Do something to stand out.)
5. Remember your manners. Thank anyone who helps you. (You can send a e-mail, but I suggest a formal & brief letter along with a copy of your resume. You’ll be surprised. Sometimes “old school” methods still work!)
Advertising: The Power to Inform
Posted: November 19, 2010 in Marketing Leads the Way!Tags: advertising, Syracuse University
Years ago, in graduate school at Syracuse University, I learned a valuable lesson about advertising. I pass along my adaptation of an old trade ad from McGraw-Hill publications that speaks to its power!
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now — what was it you wanted to sell me?”
!@#$ My Instructor Tells Me!
Posted: November 18, 2010 in !@#$ My Professor Tells MeTags: google, linkedin, Technorati, USA Today, USA Weekend
In addition to the information you are receiving from the MBA career consultant I want to pass along some advice I recently read in USA Weekend. This is adapted from an article by Laura Hoxworth.
70% of U.S. hiring managers have rejected candidates because of information found online.
To protect your image:
Be Aware. Monitor your reputation. Sign up at www.google.com/alerts to get e-mail notifications when your name appears online. www.technorati.com will search the blogosphere for mentions of you that won’t show up in Google.
Build Your Web Presence. Generate more positive information about you online. Create a blog, make a website for yourself and sign up for networking sites such as www.linkedin.com
Check Privacy Settings. on sites like www.facebook.com, the default privacy settings are much more public than private. Make sure you know exactly who can see what information.
For more information read The Future of Reputations, by Daniel Solove
Marketing Armory . . . Websites of Interest
Posted: November 12, 2010 in Marketing ResorcesTags: Forbes, Fox business news, Harvard Business Review, New York Post, Popular Mechanics, Popular Science, USA Today, Yahoo Finance
Here is a list of useful websites you should keep on file. I guarantee you will make extensive use of them throughout your MBA studies.
MBA Marketing Resources
NEWS
www.investors.com (Investors Business Daily)
www.pbn.com (Providence Business News)
www.yahoo.com (Yahoo finance)
BUSINESS NEWS
http://www.businessinsider.com
MARKETING
www.marketingpower.com American Marketing Association
www.hbr.org (Harvard Business Review)
www.pmi.org (Product Management Institute)
www.strategicmarketingadvisors.com
www.masterbusinessbuilding.com
www.trendhunter.comwww.fastcompany.com
www.pgeverydaysolutions.com Proctor & Gamble
CREATIVITY
www.creativeeducationfoundation.com
CREATIVE RESOURCES
www.cdf.org (Corporate Design Foundation)
PROFESSIONAL ORGANIZATIONS
www.aef.com (career advice)
JOB SEEKING
INDUSTRY RUMORS
Thank a Warrior Today!
Posted: November 11, 2010 in MotivationTags: United States Marine Corps, USMC, Veterans Day
Today is Veterans day. Be sure to thank a vet! If you have time, watch this video to learn how a special breed of young men and women protect and serve us on a daily basis as they defend our freedoms.
The Toy Industry’s Best Salesman!
Posted: November 11, 2010 in Motivation, UncategorizedTags: G.I.Joe, Hasbro, Mattel, sales techniques
The early 1980’s in the toy business was a vibrant and dynamic time. Toys were just becoming a real part of pop culture with new brands and new concepts capturing the imaginations of kids and generating enormous media attention every year. Toy companies like Hasbro and Mattel competed for public attention each year at Toy Fair with spectacular displays and truly innovative ideas for toys.
As an emerging toy giant, Hasbro lacked an experienced senior salesman. Someone who could teach and guide a young sales force. Through the doors walked a burly seasoned veteran of the toy wars, Lou S.
Lou was brash, bold, and spoke with a thick Scottish brogue. He knew everyone in the toy industry and everyone knew him. Lou taught a young sales force to never take “no” for an answer from any customer. One day on a sales trip to a top retailer, Lou and his young salesman sat in the toy buyer’s office and pulled toy after toy out of their sales bags. Lou demonstrated each toy and carefully described in great detail every feature in his charming Scottish brogue. Lou had a way of making even the lamest toy come to life in his hands.
At the end of his hour-long presentation, the toy buyer leaned back in his chair and said, “Lou, you just spent an hour presenting all these toys to me. Not every one of them is a winner! Be honest, tell me which ones suck!”
Lou looked the buyer straight in the eye and said, “Bill, you’re right. Some of our toys do suck. I left those back in my office!”
Lou wrote the biggest order in company history.
Leadership Secrets The Marine Corps Way!
Posted: November 5, 2010 in Marketing Leads the Way!, MotivationTags: Leadership, United States Marine Corps, USMC
When a tough job needs to get done, America sends in its best . . . The United States Marine Corps. Young business managers can learn a lot by studying leadership lessons from the United States military. Confidence, boldness, initiative, and teamwork are just some of the skills one can learn. Early in my career I read a book on leadership which had a profound effect on me and how I managed myself, my boss, my staff, and my business. Here are those secrets.
What It Takes to be a Leader!
Knowledge — Know your job, your team mates, your boss, your company, your product, your competition. Understand how your corporate culture works and how to use it your advantage.
Integrity — Your team depends upon you for honest, solid, dependable leadership.
Courage — Sometimes hard decisions must be made. Be prepared to stand up and defend those decisions.
Decisive — Be sure you have all the facts. Weigh them. Then make a decision as quickly as possible. Communicate your decisions in clear, easy-to-understand terms. DO NOT put off making your decision. Problems only get bigger the longer they go unresolved. Keep your manager informed and part of your team.
Dependable — Get the job done regardless of obstacles. Be on time for meetings. Return phone calls and e-mails as soon as possible. Always be available for your team! Support them and they will always “have your back!”
Initiative — Think ahead. Anticipate what needs to be done. Don’t wait to be told. Take that extra step for yourself, your boss, your team.
Tact — Be fair, but firm. Conduct yourself both verbally and emotionally with dignity. Don’t ever lose control. If a team member needs “reading off” then do it . . . but in private. Don’t make a spectacle of them or yourself by doing it in public. On the other hand, when a team member does a good job, let everyone hear about it in public via a memo, e-mail, or in a management meeting.
Enthusiasm — Show it! Let the team know how important the product you are working on is to the success of your brand and the corporation. Enthusiasm spreads like wildfire. It will infect everyone and that’s good! Enthusiasm leads to success!
Loyalty — The Marines live by their motto “Semper Fidelis” . . . always faithful! It should be your motto too. As a team leader your words and actions must reflect your loyalty to your team. Back up your staff. Support them and their ideas. Guide them with your experience and knowledge.
Judgement — It comes with experience. Use your chain of command. That’s what they are there for. Remember to keep your manager informed. Finally, apply all the traits listed above to help guide you in your decisions.
Adapted from: Headquarters U.S. Marine Corps. GUIDEBOOK FOR MARINES. 14th Revised Edition. Quantico, VA. Marine Corps Association , 1982